SiteOptimization (SEO) has become a necessary service, part of Web Site Development. Now if, for ex., you want to get any profits and benefits from your web site, your web resource must be searchable by major search engines (Google, Yahoo). Ask yourself – how people can reach a "dead site"? To make your web site a power tool for sales, you need Web Site Search Engine Optimization. One of the major task of web site optimization is to have the correct layout and HTML, but not eye-popping design. Naturally, even you can’t optimizing web site by yourself, however, to know the basics of SEO is a must. The following article is suitable as for developers as for competent managers in search of free and effective means for increasing the efficiency of their business.